3daysofdesign 2026. Copenhagen and design captured in the here and now.

3daysofdesign is an event that showcases design differently than traditional trade fairs - closer to the city, the people, everyday life, and emotions. Instead of a single exhibition hall, designers and design enthusiasts visit showrooms, galleries, museums, private apartments, and Copenhagen courtyards. Instead of rushing, there are conversations with designers, collection launches, exhibitions, lectures, and meetings that allow you to see objects in their natural context. Instead of the glitz and glamour accompanying the Milan fairs, the focus is on design and the emotions it evokes.

The history of 3daysofdesign began in 2013, modestly and very Scandinavian-style: as an initiative of four Danish brands - Montana, Erik Jørgensen, Anker & Co, and Kvadrat, who met in an old warehouse in the Nordhavn port district. It was there that the idea of an event born out of the need for close, less commercial contact with design was conceived.

Today, 3daysofdesign is Denmark's official celebration of design, a true rival to Milan Design Week, and one of the most exciting places to discuss what contemporary design really is: form, function, responsibility, craftsmanship, emotion, and a way of thinking about everyday life.

In 2026, the festival took place from June 10 to 12 under the theme "Make This Moment Matter". And it is hard to think of a slogan that better captures the spirit of today's design.

"Make This Moment Matter" - the theme of this year's edition - is an invitation to discuss the meaning and role of design. We no longer just ask if an object is beautiful, functional, or new. Instead, we ask: why was it created? What does it bring to a world where we increasingly feel overwhelmed, a world of mass production and things devoid of design thought, craftsmanship, or deeper meaning?

From this perspective, design starts with a blank page but does not end with form. Out of uncertainty, intention is born; out of intention, meaning; and out of meaning, an object that doesn't just take up space but truly changes something: in the space, in the daily ritual, in the relationship between human and home.

"Make This Moment Matter" is therefore a story about mindfulness. About moving from "more" to "more consciously", from temporariness to timelessness, from superficial effect to emotion, well-being, and responsibility. It is an invitation to design and choose as if today's decisions truly matter tomorrow — for us, for others, and for the world we leave behind.

In this sense, the 3daysofdesign theme beautifully aligns with FormAdore's claim - Make it yours. Both statements speak of agency, but from two complementary perspectives. "Make This Moment Matter" reminds us that design should have meaning: stem from a need, serve well-being, support conscious choices, and leave behind something more than just an aesthetic footprint.

Make it yours brings this idea home, speaking of the agency of its users, who create their space with objects so that it reflects how they live, their daily routines, and positively influences how they feel in their most personal space.

It is an invitation not to blindly follow trends, but to choose objects that resonate with our rhythm of life, habits, and need for beauty. If the Copenhagen theme says: make design matter, FormAdore adds: and choose design that is not decoration for decoration's sake, but part of your story — the one written in your morning coffee, the light at the table, the texture of your favorite armchair, and the objects that stay with you for years.

During this year's edition of 3daysofdesign, the brand Louis Poulsen celebrated the 100th anniversary of the PH System - a groundbreaking lighting concept developed by Poul Henningsen in 1926. His idea was simple yet revolutionary: to tame the light bulb, soften its glare, diffuse the light in layers, and free users from harsh, tiring glare.

Henningsen created a system that organized light with almost mathematical sensitivity. The three shades of the PH System were designed according to a natural logarithmic curve, allowing the lamp to distribute light softly, in layers, and glare-free. Behind this poetic lightness lay a precise structure: a mathematical numbering system allowed for composing different shade arrangements tailored to various lighting needs. The PH System is therefore more than just a lamp shape. It is a way of thinking about light as a medium that can be guided with care for human comfort, mood, and daily experience.

As part of the "PH - an exploration" program, the brand invited visitors to its headquarters and presented product novelties, kinetic installations, and hosted design talks, creating a story about a heritage that does not belong solely to the past. The campaign slogan "PHOrever", celebrating 100 years of the PH System, perfectly captures this continuity. Henningsen's designs remain relevant not because they are icons, but because they still answer a very contemporary need: for light to build mood, organize space, and make us feel truly good in it.

During the festival, Louis Poulsen invited visitors on a journey into Henningsen's world, without forgetting its other icons. A kinetic platform featuring Panthella lamps delighted visitors right at the entrance, marking the 100th anniversary of the birth of its designer, Verner Panton. Thus, Louis Poulsen confirmed its own heritage and the iconic character of a brand that continuously fascinates all fans of light and design.

During this year's 3daysofdesign, the brand Muuto celebrated its 20th anniversary and the symbolic opening of a new chapter in its history. The event, which took place across several floors of a townhouse at Østergade 36-38, was not only a brand jubilee but also a moment of reflection on where contemporary Scandinavian design is heading.

For over a century, it has not been a single style or a closed aesthetic, but rather a way of thinking: about the honesty of form, functionality rooted in daily life, respect for materials, craftsmanship, and durability. Muuto grows out of this tradition but does not merely repeat it. The brand builds its own design language - more contemporary, sensory, and open to a dialogue between the rational and the emotional. At the heart of this philosophy is the belief that good design is born simultaneously "from the heart and the head": on one hand, proportion, ergonomics, construction, and durability matter; on the other, the weight of the material in hand, the softness of the edges, the atmosphere of the space, and that hard-to-measure sense of presence.

During the festival, the brand invited visitors to talk about design through launches, immersive spaces, a competition exhibition, and the presentation of the collectible Numbered Edition Designs. Among them was the Inner View Object by Lise Vester - a hand-finished, Murano-blown glass object that plays with light, reflection, and perception, and the sculptural extruded aluminum Close to Heart Chair by Spacon studio, whose precise construction hides small heart-shaped connectors - a symbol of the brand's birthday.

This detail perfectly captures Muuto's direction: architectural logic meets warmth, and experimentation meets daily experience. The jubilee was complemented by the book "Next Chapters in Scandinavian Design - Muuto on Creating Intentional Spaces", published by Gestalten and prepared in collaboration with the brand. Through essays, photographs, and interviews with designers, it shows how color, form, touch, nature, and light influence the way we live, move, and feel in interiors.

In an increasingly digital world, Muuto reminds us that the future of design can begin with something very physical: an object that invites us to pause, reflect, and truly connect with space.

HAY during 3daysofdesign, as always, showcased design in its most democratic, everyday dimension - well-designed, colorful, durable, accessible to everyone, and close to life. The brand, known for furniture, lighting, and accessories created in collaboration with designers from all over the world, has been proving for years that contemporary design does not have to be expensive or pompous.

During this year's festival, HAY presented its icons, launches, and previews of new additions to its furniture and lighting collections in a unique canal-side location at O-Overgaden, one of Copenhagen's most important contemporary art institutions. Located in the heart of Christianshavn, the space, known for experimental exhibitions and a program supporting young, local, and international voices, created a natural context for the brand: between art, the city, and daily life.

At the same time, HAY House remained open, the brand's flagship store located in a townhouse in the city center, allowing visitors to immerse themselves in the constantly evolving collection of contemporary designs from this popular brand. In this dual presence, captured between an artistic context and the homely, intimate character of the showroom, HAY's philosophy is clearly visible: design is meant to be beautiful, functional, and right there beside us. Not as a manifesto on a pedestal, but as a part of everyday life that can be freely shaped.

The brand Serax appeared at 3daysofdesign for the first time - and with the grand scale typical of a brand that has been turning everyday items into objects with character for four decades. The Belgian brand, operating globally and collaborating with international designers and creators, builds its portfolio around a simple but demanding idea: elevating everyday spaces.

In the world of Serax, a plate, a vase, a lamp, or a piece of furniture is not just a functional accessory. Each has its own story and marks its presence in space, representing a perfect balance between aesthetics and utility, between craftsmanship and a contemporary view of the home.

This year's presence in Copenhagen had a special dimension, as it coincided with the brand's 40th anniversary. To mark the occasion, Serax took over the iconic New Mags store and its rooftop, creating a stage for a story about the past and the future: about the designs that shaped the brand's recognizable language, and new proposals, including launches by designer Kelly Wearstler, who was also present at the event.

There were old icons, fresh interpretations, and a jubilee spread across space, light, material, and the atmosphere of the iconic bookstore. Serax reminded us that design closest to everyday life can have a collectible quality - an object can serve, decorate, age with the home, and still tell its story years later.

Stelton during 3daysofdesign invited us into a world where Scandinavian discipline of form meets the tenderness of daily rituals. This family brand from Copenhagen, founded in 1960, has for decades been developing a design language based on proportion, function, material, and durability - values that do not need seasonal gimmicks, because their strength lies in quality for generations and a long life in the home.

Collaborating with designers from all over the world, Stelton creates entire families of objects: minimalist in expression but precisely thought out, present in everyday life without excess. During the festival, the brand showed this process from the inside, drawing attention not only to the finished product but also to the decisions behind its creation: the choice of material, the touch of the surface, the way of use, the relationship between hand and object.

The "Moments of Passion" program at Kanal House was built around coffee, conversations, and the experience of being together. Freshly brewed coffee, tactile installations, and live meetings created a space where design was not viewed from a distance but experienced slowly — in the aroma, the gesture of pouring, the conversation about the creative process, and returning to things we do with intention.

Stelton reminded us that simplicity is not a shortcut. It is a method. And a well-designed object can become a quiet companion of everyday life — one you return to every morning.

This year's edition of 3daysofdesign showed that contemporary design is increasingly moving away from the concept of novelty. That is not enough. Intention matters. Material. Durability. Light. Relationship with space. The way an object changes the mood of a home, supports rituals, and allows us to better experience our own everyday life.

Louis Poulsen spoke of light that cares for people. Muuto - of the future of Scandinavian design built from emotion and reason. HAY - of beauty accessible every day. Serax - of objects that are functional but have something of a work of art in them. Stelton - of simplicity that requires focus and returns to us in daily gestures.

All these stories meet in one place: in the belief that design does not end with appearance. It begins where the object starts to matter. When it helps us create a space that is more mindful, more personal, more ours.

Make this moment matter.

Make it yours.