The American company Oxo, together with its Good Grips collection, was founded in 1990 to answer a very simple question: Why are most kitchen tools not hand friendly? Research and commissioned expertise have resulted in high quality, durable and, above all, comfortable and elderly-friendly tools. After research and development of hundreds of models and variants, the first series of OXO Good Grips kitchen tools was launched in the USA in 1990. These accessories set a new standard for the entire industry and raised the demands that consumers would now place on kitchen utensils in terms of convenience and efficiency. OXO is recognised around the world as an exemplary example of efficient use of universal design principles. Thanks to innovative solutions, OXO products have won over 150 international design, packaging and brand identity awards and can be admired in the permanent collections of many museums around the world.