When three young mums join forces with each other, there is no way that something could stand in their way. This was the case with the founders of Swedish company Kids Concept. The brand offers a wide range of children's room accessories for all the cute ones. Toys, decorations and various kinds of products have not only a designer's value but also an educational one. Playing with children stimulates the development of manual skills, spatial imagination and creativity. And all this in a soft, colourful and extremely friendly way.