Danish brand Hay – why do we all love it?

Hay is a well-known Danish brand that launched back in 2002. Its co-founders and creative directors – Mette Hay and Rolf Hay – met at work, not yet knowing that, in time, they would also be united by… love. Both were working for the design company Gubi at the time, and eventually decided to create their own brand together. From the outset, they focused on modern production and creating minimalist yet practical furniture and accessories. It is thanks to their functionality and simplicity that they find application in many environments and arrangements. Interestingly, they are designed in collaboration with world-renowned designers – including Jakob Wagner, Ronan and Erwan Bouroullec, and Hee Welling. The company has showrooms and retail points in cities worldwide, so its products are known and loved across the globe. In 2018, it began a collaboration with the American furniture company Herman Miller – allowing aesthetic, practical furniture and accessories to reach an even wider audience. Hay is a brand driven by passion and a love for beautiful designs.

When creating new accessories or furniture, the brand draws inspiration from three fields – art, fashion, and architecture – while simultaneously keeping pace with current trends.

Rolf Hay himself emphasises: “What I admire in art is the surprise and originality; architecture is, of course, the context and home for what we create, and fashion has a wonderful dynamic, reflecting the spirit of the times and what is currently happening. I would say that the best products we have created can exist somewhere between these three environments, drawing a little from everything.”

Fashion helps the brand create products that will meet the expectations and preferences of diverse customers, and architecture provides guidance related to the utility of furniture and accessories.

The Hay brand gains an edge over many other manufacturers due to its universality. Its furniture, accessories, and lighting are ideal solutions not only for homes and flats, but also for places such as restaurants, cafes, hotels, and even modern offices. As Mette Hay says, the brand's mission from day one was to create a product range that would be accessible to many, not just a select few. This goal has been met one hundred percent – Hay products prove their worth in dozens of situations and decor styles.

In Hay’s designs, one can immediately spot a breath of Scandinavian design. Characteristic geometric forms, simple, clean lines, wood, and metal… – these are the hallmarks of the brand’s products. Despite their simplicity, they stand out from articles by other companies – thanks to a distinctive colour palette that makes each piece of furniture or accessory an aesthetic ornament. What’s more, in its production processes, the company uses high-quality materials and advanced technologies and tools. This ensures that the furniture and accessories not only look fantastic but also serve users for many years. A significant advantage is also the fact that the items are environmentally friendly – sustainable production is carried out in such a way as to minimise its impact on our planet.

Hay offers not only functional and robust furniture but also accessories that immediately catch the eye of every guest – whether at home or in a charming cafe. The variety of available product categories allows for comprehensively furnishing almost every room in a home, office, or establishment – you'll find everything from bedroom and living room accessories to essential bathroom and kitchen items. You can easily stock up on practical office supplies, and even… products for pets.

The Hay brand has thought not only of the most important furniture and accessories but also of equally crucial lighting. And in this case, there’s no room for boredom or lack of variety – among the available models, you’ll find both standing, hanging, and floor lamps for interiors, as well as mobile devices, perfect for a terrace or garden. They not only fulfil their primary function but also become one of the most attractive elements of the decor. Unusual shapes, unique lampshades, colours that catch the eye from afar – all this makes Hay lamps simply desirable for your home. The brand’s lighting fits into the mood of various arrangements, giving them a unique character and cosiness.

Hay products adapt to almost every aesthetic and various tastes and lifestyles. This was precisely what its founders aimed for – furniture and accessories were intended to reach a wide range of customers. These are not ordinary everyday objects, but products with a soul, which introduce a unique atmosphere and a touch of artistry into interiors. If you want this extraordinary ambience to prevail in your home interiors, FormAdore offers unique accessories awaiting you. Enjoy a fashionable and practical space that expresses you in every single detail.